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STARTRADER Scores NBA Partnership to Boost Global Brand Visibility

STARTRADER Scores NBA Partnership to Boost Global Brand Visibility

Author:

Global Cryptocurrency

Published:

2026-01-08 12:31:01

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BTCCSquare news:

STARTRADER has secured a landmark partnership with the National Basketball Association (NBA), positioning itself as an Official Partner starting in 2026. The deal aligns with the firm’s strategic expansion into global markets, leveraging the NBA’s massive fanbase for brand exposure across broadcasts, live events, and digital platforms.

The collaboration includes high-visibility placements—from in-arena branding to broadcast integrations—amplifying STARTRADER’s narrative as an innovative player in financial services. Joint social impact initiatives further cement the partnership’s long-term vision.

"This reflects our ambition to operate alongside institutions that prioritize growth," said CEO Peter Karsten. The NBA’s Middle East lead, David Watts, noted the region’s strategic importance, signaling shared goals for fan engagement.

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